Masks and Marketing: Tips for Advertising During COVID
COVID-19 has made life much harder to navigate. From buying groceries to seeing your loved ones, our routines have changed exponentially in the past few months. Naturally, businesses have been hit just as hard. How has your business changed due to the new measures put in place? Have you temporarily closed? Are you considered essential? No matter what storm you’re weathering, 100SEVEN has some tips to make sailing smooth.
1. Invest in YOURSELF
Take this time to reflect on your business needs. Nothing looks better after a closure than a fresh coat of paint or a new bartop, but what you renovate online can be just as important. Make sure to upload new business hours, guidelines for the pandemic, and updates for your customers to make sure they can return quickly and safely.
2. Market NOW
Everyone is glued to their phones in quarantine. Don’t let this time slip away! Advertising, even if your business isn’t open, is the key to starting off on the right foot. If the bar down the street has just closed, make sure the regulars have a new place to visit. Now is the time to get your name into people’s minds, and their phones.
3. Have EMPATHY
These times are hard. Lives are changing forever, every day. Even though you may be excited to scream your new roofing promotion from the rooftops, think about how you can help everyday families in your message. Stress that the work they have done on their house now can set up a home for years to come. Donate funds to charities, support your local food bank, or find ways to give back to the community in these tough months. Your community will support you back in turn.
4. Come to THEM
Can’t have your establishment available right now? Find ways to bring the party to the people. Whether that’s opening a mobile food truck or doing a consultation on Zoom, find ways to reach your customers in their own homes. The internet is your friend and making sure people know where to find you is essential. Make sure to update your media constantly and always be available with no contact solutions.
5. Get PERSONAL
Now is the time for your customers to get to know you! Use social media to capture what your brand is really about. Instagram Live can be a great way to show off how your projects come together. Bring people behind the scenes and show them what really makes your business special.
6. Get ORGANIZED
Plan, plan, and plan some more. Take this downtime to get paperwork, offices, and social media in a manageable state. Preparing social media posts to share at a later date can help cut down on day to day side work. Having a social media posting schedule and prepared content makes sure you never forget a post. Try and mix up your feed with a combination of photos, videos, and text posts.
7. Start a PARTNERSHIP
Many businesses don’t know what to do right now. Perhaps the world of marketing seems difficult and daunting, or you simply don’t have the time. That’s where we come in. Here at 100SEVEN, we want to become an extension of your company and help you be seen not just now but always. Creating the foundation of social media now can help you find success after the pandemic ends. Marketing and social media have only become more important to let people know exactly what is going on day by day.
As always, 100SEVEN is here to pull you through. Even when everyone is apart, you and your business are not alone. We have many ways to help you succeed and contactless solutions to meet with every client. Don’t wait any longer and miss this window of opportunity. Contact 100SEVEN today and start the journey to better communication, outreach, and togetherness.